Intertek Hong Kong Acts as Clinic Doctor at HKTDC Entrepreneur Day
19 May 2018
Guiding Startups with Our Total Quality Assurance Expertise
Intertek Hong Kong exhibited
at the 10th Entrepreneur Day from 17 to 18 May, 2018, at the Hong
Kong Convention and Exhibition Centre, for the express purpose of offering
safety and quality advice to start-ups from a wide range of industries. Appointed
as one of the Clinic Doctors at the fair’s newly-launched, innovative
consultation session, Intertek experts provided invaluable insights and suggestions
to numerous start-ups during the two-day event. Intertek Hong Kong also hosted
a seminar on “3 Product Management Tips for Start-ups”
Themed as “Powering start-ups”, Entrepreneur Day is organised by the Hong Kong Trade Development Council (HKTDC), and has successfully welcomed a record of more than 270 exhibitors with 17,000 visitors from different sectors. This year HKTDC specially designed an advisory session – “Start-up Clinic” – to encourage start-ups and industry experts to address problems arising from three major areas, including Accounting/ Financial Management, Information Technology applications, and Branding and Marketing. The Clinic is designed to help start-ups seek professional advice, avoid common business pitfalls and be well-equipped for business transformation through one-on-one customised business consultation.
Intertek’s Angel Cheung, Vice President – Toys and Hardlines, also contributed
as a speaker at the seminar session, featuring “3 Product Management Tips for
Start-ups”. The talk received an enthusiastic response, with entrepreneurs
asking questions on various regulatory and performance issues. Angel said: “We
are honoured to be appointed as one of the Clinic Doctors at this meaningful
event. It is always a great pleasure to welcome start-ups to the ever-changing market
and share our expertise in the areas of safety and quality, which are of
paramount importance to the sustainable development of any company. To survive
and prosper, they must establish a marketing presence based on a sustainable
competitive advantage. By providing our Total Quality Assurance solutions,
Intertek is proud to play a key role in bridging innovative ideas with
industrial standards and market expectations.”
Thanks to the company’s in-depth
experience and cross-disciplinary offerings, Intertek is able to offer a
bespoke service helping start-ups commercialize their products to market
according to market and regulatory requirements. Winnie Mak, founder of
London-based start-up One Dear World, who has created a collection of multicultural
dolls and storybooks designed to promote diversity and inclusion in the toys
market, commented, “Starting a new business in a new industry can be scary and
even more so when there are unfamiliar regulations and guidelines in the
countries you're exporting to. With Intertek, as product safety is my first
priority, I can rest assured that my dolls are tested properly by an
internationally recognised quality assurance company. I'm also happy that I was
able to sit down with their professional staff to go through the list of tests
and ask any questions regarding my concerns during my visit to Hong Kong. I
would always recommend Intertek to any start-up launching a new product.” With
Intertek as their quality partner, One Dear World has successfully launched
their multicultural dolls in the UK and US markets and recently won the Family Business
of the Year Award in the London Area Award conferred by the Federation of Small
Businesses in the United Kingdom.
All start-ups are welcome to talk to our Intertek specialists for advice and
guidance on any quality and safety issues.