With the proliferation of smart phones and tablets, consumers have access to endless information at their fingertips.
Expectations of well-educated, web-savvy and information-hungry consumers have never been greater. For global buyers and manufacturers, comparative product analysis and benchmarking are essential tools to enable higher quality and more competitive products. Going beyond standard testing, benchmarking provides intelligence that adds immense value to your business.
For Buyers
By working with Intertek in the sourcing process, you can identify products with better performance among a group of similar ones in the market, which in turn will boost your leverage in negotiation.
- Set private brand performance specifications for suppliers
- Assess vendor's submission
- Verify product performance claims
- Lower the cost of your products
- Accelerate time-to-market
For Manufacturers
As a manufacturer, you have to stay up-to-date with market trends and offer competitive products with good quality. Intertek's competitive analysis helps you gain insights on product performance, as well as understanding buyer's critical requirements.
- Provide insights and consultation on product development
- Develop a custom performance protocol
- Improve your product positioning and quality
- Evaluate performance against customer expectations
Intertek's Benchmarking Services
1. In-depth Market & Supplier Analysis
- Set private brand performance specifications for suppliers
- Assess vendor's submission
- Provide insights and consultation on model design
- Advise tactical market strategy after in-depth market research
2. Informative Sourcing Decision
- Provide primary, statistically significant data to identify which products perform better at a competitive price
3. Competitive Product Positioning
- Differentiate your products in the market using benchmarking intelligence
*Source: Intertek survey with customers who have experienced Intertek's benchmarking services.
